Allowing for linguistic infelicities, language like that appears in most Sun City real estate listings: “Welcome to Death’s Door. Try to stay out of the way.”
That much is crass – and it is terrible as a real estate marketing strategy. But the underlying truth – the fact of our own mortality – remains, regardless of how much we’d rather not think about it.
So: To be much more blunt than that ham-handed send-up of senescence: I want to be your last real estate broker. I want to be the broker who represents your interests when you can no longer speak for yourself.
That’s morbid, and I apologize for that. But fortune favors the prepared mind, and I want for you to be prepared to defend your legacy in full.
So let’s talk about this now, long before it will matter. I want to meet your attorney and your kids – and I want my business card with each of them.
Too many houses get thrown away at the end. I’ll make sure yours commands its full market value.
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