August 29, 2009: Does your smart-phone hold within it the future of real estate marketing?
Do you have a smart-phone like the iPhone, Blackberry or Palm Pre? How much time do you spend on it? Is it possible that your smart-phone is your primary interface for accessing the internet? If you're not there already, can you foresee a day when that might be the case?
It's certainly that way for us, and we see smart-phone surfing as the next big wave in internet use. Because of that, we're devoting more of our marketing efforts to promoting real estate by smart-phone.
As an example, we just added SMS messaging from a company called Drive-Buy Technologies. If you happen to drive by one of our listings, you can text a short message to a pre-set SMS account number and you will get a return SMS message with a link to a mobile web site featuring property details, photos and a link to that property's main web site.
I've never been a huge fan of video as a real estate marketing tool. But smart-phone technology is changing my opinion. The integration of YouTube into smart-phones is so seamless that touring a home by video -- as you sit outside in your car -- is suddenly a viable option.
Another use for real estate video on smart-phones would be a sixty-second neighborhood tour -- photos of houses, nearby stores and restaurants, schools and parks. And that video might link back to a Google map of the neighborhood, with each featured landmark shown on the map.
We've also just added the SmarterAgent smart-phone MLS client. This is a tiny app that gives you access to the full Phoenix-area MLS database. You can search for homes any way you want -- by address, zip code, school district, MLS number. Even cooler, the app will use your smart-phone's built-in GPS system to show you listings at your current location.
Is the smart-phone the future of real estate search? Maybe not, but when you spot the house of your dreams, won't it be nice to find out all about it -- right there on the spot?
Greg Swann is the designated broker for BloodhoundRealty.com, a full-service Metropolitan Phoenix real estate brokerage. This article originally appeared in the West Valley regional sections of the Arizona Republic.
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Am I link-baiting? You bet. The quid pro quo is free content for your site that pulls eyeballs and excites interest.<a href="http://www.bloodhoundrealty.com/" target="_blank"> Phoenix Realtor Greg Swann</a> suggested I share this with you:
