August 22, 2009: Unleashing the power of internet technology on real estate transactions
We're wired Realtors, and we always have been. The very first thing I did as a Realtor was to set up a web site to attract clients. We made money on the internet from the very beginning.
Since then, we've adopted every new idea that's come around, along with inventing quite a few of our own. We publish a national real estate weblog -- BloodhoundBlog.com -- to help other wired Realtors come to grips with technology.
Because I'm working with a lot of buyers right now -- and because buying a home has become such an ordeal -- I've been working to make my technogeek status even more robust. Good enough is not good enough any longer. If I want for my clients to get the home of their dreams, my offers have to be first, fastest and best.
To that end, I just bought a new Apple MacBook Pro, and I've been outfitting it with the software I need to do contracts from anywhere, in the fastest possible time.
The Arizona Association of Realtors gives us all a program called ZipForms as part of our dues. In the abstract, ZipForms makes filling out forms fast and painless. It falls somewhat short of that ideal in reality, but it will do for now.
But ZipForms integrates with a web-based service called DocuSign, which permits me to capture signatures on-line, in the form of e-signatures.
So I can whip out a purchase contract in ZipForms while standing in the kitchen of the house we're buying. Mrs. Buyer might be at her mom's house in Albuquerque, while Mr. Buyer is in New York on business.
No matter. I can set up DocuSign for each buyer to sign the contract in sequence, then have it come back to me for my own signature, then forward the whole package to the listing agent. We can literally do the whole job in a half-hour or less -- a big improvement over printing and faxing and running documents around to get signatures.
There are more new technologies we're playing with. I'll talk about some others next week.
Greg Swann is the designated broker for BloodhoundRealty.com, a full-service Metropolitan Phoenix real estate brokerage. This article originally appeared in the West Valley regional sections of the Arizona Republic.
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Am I link-baiting? You bet. The quid pro quo is free content for your site that pulls eyeballs and excites interest.<a href="http://www.bloodhoundrealty.com/" target="_blank"> Phoenix Realtor Greg Swann</a> suggested I share this with you:
