June 6, 2009: Do you want to save money in the Phoenix real estate market? Stop shopping for bargains and start shopping for value instead.
Are you looking for a bargain in the Phoenix real estate market? Everybody wants to save a buck, but here's a different way of looking at things: Instead of shopping for a bargain, shop for value.
What's the difference? A bargain comes about when you get a great price by buying something nobody else wants.
Like this: A grocer puts out a pyramid of apples, selling them at fifty cents each. About half sell at that price, and the grocer marks the others down to twenty-five cents. All but the last six sell, and the grocer accepts your offer of five cents each for the remainder.
That's a bargain. You got six apples for thirty cents, when they would have cost you three dollars earlier in the day.
The only problem is, your apples are bruised and shopped-over. But that's why you got them at the bargain price -- because no one else wanted them. Tomorrow's price for fresh, appetizing apples will be the same as today's price, and you'll only get the bargain price by bidding low on the shopped-over remainders.
If you're making a pie, that's fine. But if you're having guests over, you'll pay the higher price.
Apples are not houses, of course. For one thing, every house is unique. If other people are also interested in a home, you cannot expect to pay much less than the asking price.
Even so, when you're shopping for value in real estate, the purchase price is only one factor in the calculation. What purpose do you have in mind for the property? What are your future financial objectives?
A rental home in a community with no tenants is no bargain no matter how little you pay for it. A residence in a neighborhood where the long term price trend is downward is no bargain no matter how low the purchase price.
Shopping for value means paying as little as you can get away with for a property that actually fulfills your objectives and offers a prospect for future appreciation. Anything less than that is no bargain.
Greg Swann is the designated broker for BloodhoundRealty.com, a full-service Metropolitan Phoenix real estate brokerage. This article originally appeared in the West Valley regional sections of the Arizona Republic.
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